WWF-UK Advertisment 2016

WWF's Christmas advert has stolen the show with a moving story of an injured tiger, the emotional advert sees a family wake up on christmas to find an injured tiger in their home. Luckily for the big cat, the family set out to nurse him back to health - by cleaning and dressing his wounded paw. While he’s recovering, the little girl of the family brings the tiger a get well soon card, complete with an adorable drawing of a stripy beast playing outside. Over the next few days, they feed him and read to him until it becomes apparent that the tiger is well enough to leave. The tiger makes his way down the stairs to the back door, and the family are moved to tears as they watch him walk out of the back door, which magically leads to his natural habitat. The advert closes with the line ‘They need our help', which outlines the importance of such an advertisement that I will evaluate below this video; and overall its one of the the most memorable adverts this Christmas. 

On the WWF website https://www.wwf.org.uk/wildlife/tigers here is the intriguing information they provide to convince people to join this noble cause. First of all tigers are affected my numerous things such as illegal wildlife trade, human wildlife conflict, habitat loss and fragmentation; both me and WWF believe in the stewardship of the world that humans must obey, through which we should protect all creatures of this Earth equally. For those who do not know fragmentation is defined as the emergence of discontinuities in an organism's preferred environment (habitat), causing population fragmentation and ecosystem decay. 

In continuation from before, the gorgeous, awe-inspiring tiger is one of our planet’s most iconic animals. But here’s the shocking truth, Wild tiger numbers dropped by more than 95% in the past century. However, for the first time in conservation history, their numbers are on the increase. WWF aim to help double the number of wild tigers to over 6,000 by 2022, which would be the next Chinese year of the tiger. In recent years, conservation work and the commitment of various governments has halted the decline in global tiger numbers, But there’s a lot more work to do. WWF are working closely with governments and community groups across Asia and your support is crucial, as always for the protection of this amazing wild cat that humans have forced into becoming an endangered species.